Building a creative universe
Claytonius
"Maximus"
Munoz
Clayton built his foundation in creative and tech — providing creative direction and technical firepower to private equity firms as a consultant, helping other people's visions get funded and scaled. Now he's stepping fully into his own voice — founder, producer, performer, and connective tissue behind the whole ecosystem.
Rooted in martial arts, sharpened by strategy, and energized by live performance, this universe is what happens when discipline, creativity, and inclusivity all get built into the same operating system.
Above all, Clayton is a humanitarian who leads with his heart. He looks to solve real problems with unique solutions — concepts forged alongside trusted friends and advisors, then aimed straight at the moon. He's a dreamer, and this is the blueprint.
I am a dreamer, just like my father. We fucking love turning wild ideas and concepts into reality.
The Ecosystem
Separate companies. Shared creator.
Each brand below is its own independent company — separate operations, separate books, separate goals. What connects them is the creator behind them. This is the world inside Clayton's head, mapped out.
It starts at Spellhound Creations — the art and IP studio. Spellhound produces bold original illustrations as open-edition canvases and limited clothing drops, and incubates original IP like The Wise & Wacky Wizards children's book series and the trademark-pending Muay Thai Mayhem combat universe — being developed toward an animated series and/or video game.
Around that creative engine sit the live events, the movement brand, the apparel collab, the inclusive community work, and the music — each operating on its own, each capable of standing alone.
Spellhound Creations
Art for your grungy, nerdy inner child.
Mascot-led fantasy art, nocturnal purple energy, and collectible merch language.
Combat x Creative Co.
Fight entertainment. Raw, theatrical, viral.
Fight entertainment reimagined — theatrical events, raw interviews, viral content from the martial arts world.
TruFlow Labs
Built different. Flows different.
TruFlow Labs launches with FOCUS (Lion's Mane + Cordyceps) and PRIME (Men's Multi + Test Support).
Ametoka
What fighters wear when training's done.
Earth-tone, loose-fitting, beautifully cut — what fighters wear when training's done.
IncluZone Center
Where all minds and abilities come alive.
A first-of-its-kind enrichment hub in SoCal for neurodivergent adults, people with disabilities, and the families behind them. Nonprofit track — donations, not investment.
Claytonius & The Freaks
The sound of the universe.
Live band energy — warehouse stages, red light, horns and guitars.
How the
pieces fit
together.
Multiple brands moving in parallel — production, events, an EP, branding, and a small operating buffer. Every for-profit brand is built to generate revenue and feed the next. IncluZone is carved out separately as a nonprofit initiative.
See the breakdownIncluZone Center
IncluZone is a passion project and recreational community initiative — run as a nonprofit, fully separate from the for-profit brands. Contributions here are tax-deductible donations, not investments. There is no equity, no return, and no ROI — just direct support for inclusive community days, adaptive movement, and creative programming. It's part of my universe because it has to be.
Not Investment
Partner with
the universe
Investors, sponsors, gyms, clothing partners, nonprofits, collaborators — if you build culture, there's a chapter here for you.
Get in Touch